Personal Branding
Beyond the headshot
Boston
erik@pattonportraits.com
Why your image matters
With the rising popularity of AI, authenticity counts more than ever.
If you're in business of any kind, your clients and customers want to know they're buying from a real human with their best interested in mind.
You're not the result of an algorithm generated by a machine, so let your clients get to know you with authentic personal branding photography.
Effective personal branding portraits stop the scroll by instantly communicating what you're about.
Stand out from the crowd
We've all seen the traditional corporate imaging: happy people working in a bright office looking like they're having fun around a conference table. Ten years ago that was the look and it has a name -- corporate lifestyle. And everyone was doing it.
But that's the problem. If your business portraits follow this formula, you blend into the sea of fake imagery being generated by AI because that's what it was trained on.
Certainly looking easy to work with is important, but more than being your friend, clients want results. They want you to solve their problem.
Branding photography can be used to communicate that you're an authority. That you're cool under pressure. That's what prospective clients want to see more than a slick corporate look.
Beyond corporate
It's not just business and corporate types that need strong portraits of themselves.
Be the face of your small business with portraits in your workplace or show off some personality with different studio looks.
Actors
Authors
Designers
Videographers
Architects
Entrepeneurs
Musicians
Stylists
Coaches
Artists
Photographers
Influencers
Chefs
Freelancers
Performers
Models
Basically it's anyone who wants to grow their business by putting more personality into their personal brand.
Working with me
- Get in touch
- Plan
- Shoot
- Review
The first step is to get in touch to see if we're a good fit. We can chat about the feel of your brand, some initial ideas, and a timeline.
The next step is to get together for a planning session, which can be done remotely. We'll cover logistics, wardrobe, and styling so that we're meeting the goals outlined in the first step.
The day of the shoot begins with a short touch base to make sure we're still on the same page, followed by the actual photography.
I'll make sure you look great while also calming any nerves by directing you through the entire session.
The final step is to get together in person to select your images.
I can help you pick the ones that will fit the best for where you intend to use them, such as your website, marketing collateral or social media.
